The baby products market in mainland China has hundreds of billions of dollars. Statistics show that there are 20 to 30 million babies born in China every year, of which about 45 million are 8 to 36 months old, and 320 million are children. For 0 to 4 year olds, there are 80 million consumers. , And the number of infants between 0 and 6 years old is close to 170 million.
Despite the huge market, China's infant products market industry is still in an immature and primary stage. The huge market has attracted more companies to enter the industry. In recent years, the number of companies producing baby products has increased dramatically. According to incomplete statistics, there are currently 40,000 companies in the country. However, nearly 60% of the sales of infant and child products in the Mainland are concentrated in the wholesale market, and many products are not branded. At present, there are not many well-known brands in the baby products market.
In the US market, the proportion of daily necessities produced in China is very high. Some people say that China is already a processing place for American products; China has a surplus in foreign trade, and some people say that our market is already abroad. Foreign news agencies also commented that China has become the processing base of the world's manufacturing industry.
There are three forms of manufacturing, OEM (order by sample), ODM (independent design, sales by customers), and OPM (own brand, own design, own manufacturing, and own sales). At present, most of the baby stroller products in China are taking the way of ordering samples. Few domestic companies are taking the integrated path of OEM plus ODM plus OPM. This is China's manufacturing industry, and naturally it is also the best way for the children's products industry to go global, but it is not easy. Therefore, baby stroller parts must be produced with high quality and safe quality. Only in this way can the general public feel at ease.
